About Us

Hey, I’m Jariatu — the 17-year-old behind Trulybyus.

It all started with a crochet hook, a ball of yarn, and a big dream. One day, I posted a video of myself making a crochet dress — and it went viral, racking up over 25 million views on TikTok. I was shocked. So many people connected with something I made by hand — and that moment lit a fire in me.

It gave me the confidence to keep going, keep creating, and now… start my very own business.

 

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🧶 Why “Trulybyus”?

 

I chose the name Trulybyus because every piece I create is truly made by us — by hand, with love, with intention. It represents not just me, but the community that helped bring this dream to life. It’s for everyone who saw that viral video and said, “You got this.” This brand is built from scratch — with hustle, heart, and handmade energy.

 

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✨ What We Stand For

 

 

• Authenticity – No mass production. Just original designs made with care.

• Empowerment – I want my story to inspire others to start before they’re ready.

• Color, Creativity & Culture – Every hair clip is a bold expression of who we are.

Thank you for being part of this journey. When you wear Trulybyus, you’re wearing more than just a piece—you’re wearing purpose.